installation / scenography
Shop installation created by Aekae for Zurich based bag brand Qwstion. Promoting their Autumn/Winter 2010 collection, Qwstion's philosophy of «questioning the norm» was the starting point for the concept.
instead of highlighting single products, different bag types, all in one colorway, were invisibly mounted to form a three dimensional wallpaper. The season's colorways were put into a larger context with emphasis on the color.
the physical installation using Darkred at the boutique «Making Things» complemented virtual Midnightblue installations to support the online campaign.
Commissioned by: QWSTION
Photography: Nico Schaerer / Urs Bigler