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QWSTION - Bag Collection

product design / development / creative direction

Aekae has been involved in creating a new brand of bags, all developed with the modern metropolitan individual and his demand for flexibility in mind.

Besides questioning the material standards, the focus was put on the integration of functionality in a distinctive visual language. New features and models are not driven by seasons but by the desire to innovate essentials.

Part of this approach is the specifically developed «circle stitch» detail, which optimizes weight distribution of strap attachment points on the shellfabric.

Each product offers various carrying options resulting in hybrid products that deny the usual categorization. All Qwstion products are hand finished with vegetable tanned leather details, and use durable metal hardware.

Co-founded by Aeberhard/Kaegi
Project Partners: Matthias Graf, Sebastian Kruit, Hannes Schönegger
Photography: Urs Bigler, Nico Schaerer